Your blog can be an extremely powerful tool in your marketing strategy. Research shows that blogs generate 67% fewer leads than inbound marketing. Besides creating blogs, you can also create content portfolios, personas, and landing pages. If you follow these tips, your goal is to convert customers into visitors. You don't even have to think about how to organize or write your content. There are many ways to start.
67% more leads are generated by blogs than through outbound marketing
B2B companies that blog are generating 67% more leads than those who don't. High-quality blogs attract visitors and convert them to leads. Calls to action should be embedded into your blog posts. These can take the form of whitepapers, checklists and templates. Blogging is a cost-effective way to market your products and services. The best thing about blogging is its ability to be implemented quickly.
A content portfolio is essential
Whether you're a newcomer to content marketing or an experienced professional, building a content portfolio for inbound marketing is an important step to take. Potential clients want to see your capabilities and know what you can accomplish. A well-constructed portfolio will do this. Think about specializing on social media, email marketing or copywriting. The greater your portfolio, the more clients you will reach.
Creating personas
If you want to help your business identify the right customer type, creating customer personas is a great way to do so. Using demographic information, you can create clear images of your customers and their typical behaviors. It is also possible to gather information about their job title, and their level of seniority. B2B companies will require this information more because senior executives have less education or work experience. Once you have created your personas you can create content that targets them in their thinking.
Create landing pages
While creating a landing webpage can seem daunting, it is an essential component of your inbound marketing strategy. This page will house the form through which visitors can request your free ebook. This page will be used to explain the benefits and to encourage the visitor submit the form. Once they submit the form, you can direct them to a thanking page. To get visitors to click on your offer, you could even make a video.
Popups
Inbound marketing popups can be powerful tools for increasing conversions. You need to make sure that the ads grab the attention of your visitors. The popup text must not be confused with the call to act. For example, if the reader is browsing the website, a countdown timer could show a limited-time offer. This would encourage visitors to take advantage.
FAQ
What does content marketing have to offer that is different from traditional advertising.
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Because most people don't pay attention to traditional advertising, it is often a waste. Instead, content marketing is more effective and will lead to higher engagement rates.
How can content marketing be measured for success?
There are several ways to gauge the effectiveness of content marketing efforts. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
What are the benefits to content marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. Additionally, content marketing can increase brand awareness and build trust with potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
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How To
How do we create content marketing strategies?
The first step in creating content for your clients is to define what kind of content. Once this is defined, it's time to start creating content. This might mean creating an editorial calendar or planning where the content will be coming from. Content should always be purposeful. It doesn’t matter if you are writing blog posts, social updates, or any other content, they all have to accomplish a single goal.
Once you've decided on the type of content that you want to create, it's time to determine who your target audience is. You need to know who your target market is and why they would be interested in what you offer.
Next is to find ways of communicating with your target market. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
The next step after deciding how to communicate with your market is to decide what topics or types of content you want. This will help you to understand why you are writing the content. What problem is it solving? Is it helpful? Do they think it will make their life easier?
Now that you know what kind of content you write, it's time to figure out what you want to say. Are you looking to share information in your industry? On current events? What about specific products or services? Your focus will be determined by the answer to this question.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
You want to ensure that every piece of content you create serves its purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
Remember that great content marketing strategies have many moving parts.