As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted, content produced by humans
AI is revolutionizing content marketing. AI can not only create content for the web but can also interpret user data to learn from past behaviour. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby, can for example identify spam mails. Other examples of AI-assisted content include financial reports and product descriptions. Although AI isn't yet a replacement for human-produced content it offers a variety of benefits for both businesses and consumers.
Content created by users
If you're not sure what user-generated content (UGC) is, then let's look at a couple of examples. UGC is an excellent tool for brands such as Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. They create seamless shopping experiences for their customers by blending them.
Quality content of long-form length
It doesn't really matter how long you intend to write for your content strategy in 2018, as the future of this marketing method remains uncertain. The debate over whether longform content is better for SEO isn't new, but one thing remains clear - long-form content gets more traffic than short-form content. SEMrush reports that articles with over 7,000 words get more traffic than articles between 900 to 1,200 words. In addition, long-form content is a way for your brand to be seen as an expert in the field.
Snackable content
Content marketing's future is snackable. But what is it? This new form of content provides consumers with a quick snippet of information. Social media platforms like Twitter, Instagram, and Pinterest are built around short pieces of content. These short pieces can be used by brands as a way to tell a story. As a teaser, you can use short content to introduce more traditional content.
Personalized content
Marketers are now implementing personalization as more users get used to it. Personalization has become a standard feature on websites such as Amazon and Netflix. However, only 33% of marketers are getting it right. The best companies use personal data to create customized content. This can include browsing history, preferences, and even behaviour. You can then tailor your content to each visitor, maximising its effectiveness. Personalization is a powerful tool that can be used to your advantage.
FAQ
What platform is best for content marketing?
There are many different platforms out there today. Each one has its pros and cons. Here are a few popular options:
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WordPress is easy to set up, manage and maintain. An amazing community of users.
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Wix - Setup and maintenance are easier than WordPress It doesn't require any technical knowledge.
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Squarespace – Best choice for those with a website.
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Blogger - Free blog service
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Medium - A place to share your work.
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Instagram – An image-based platform.
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LinkedIn - A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics: Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp, Email marketing software.
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content management services is typically cheaper than hiring full-time workers, which allows you scale quickly when your needs change.
HubSpot research has shown that outsourcing content production costs $5 per lead for B2B companies, compared to $22 for consumer brands.
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
There are many methods to optimize content for search engines like Google or Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you choose to produce your own content, then you must learn how to make great content. However, once you are proficient in this skill, it will be easy to produce content.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This way, you can build a portfolio over time.
How easy is content marketing to measure?
Yes! You can measure the results. This helps you to determine if your efforts were successful or if you need to make adjustments.
It is possible to track the number of visitors from different sources, including organic search, email and social media. You can also track conversions such as sales leads or purchases.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
Do I really need to hire an agency to do content marketing?
No! There are many online tools to help you create high-quality content. A premium price is also a common charge for agencies.
What is it worth to hire a content strategist for your company?
A lot of agencies and freelancers can offer content creation services for reasonable prices. However, some companies choose to pay more because they value the expertise of the person working on the project.
What Content Marketing Strategy is right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
These are just a few questions that you can ask yourself to help get you started.
Do my company need to communicate a particular message? Is it better to communicate with a broad audience?
Do I want to focus on generating leads or converting visitors into buyers?
What product am I trying to promote?
Are you interested in connecting with people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How to Create a Video for Content Marketing?
Video content marketing is a great way to get your message across to your target audience. By sharing stories they value, you can reach your target audience. How can you make these videos stand out from others? These are some ways to make your videos stand out from the rest.
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First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. You don't want to make your video irrelevant to anyone who views it.
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You shouldn't pick the cheapest option when selecting a platform. There are many platforms available, including YouTube and Vimeo, Facebook Live, Periscopes, Instagram, Snapchat, Periscope, Instagram and Facebook Live. You have many options and different benefits. If you make the right choice, you can save money and increase your engagement.
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Don't forget to include subtitles when filming! It will help you understand your language barriers better and make your videos more accessible.
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Also, before you begin, think about these three questions: Whom am I talking to? Is this why I am making this video? What is my video about? Once you have answered those questions, you'll find that creating videos becomes much easier!