As a content marketer, you know how much effort goes into creating high-quality content. From researching your topic, to writing copy and sourcing images, the process can be exhausting and time-consuming. You don't need to stop after your content has been published. Repurposing content can help you get the most out of your work and reap many benefits.
Here are the 12 advantages of repurposing your content, and why this is especially useful for content marketers.
Stand out among the competition
Repurposing existing content will help you stand apart from your competition.
Savings
Repurposing old content into new assets can save you money.
Engagement
Repurposing your content can help you increase engagement, since people are more likely to interact with a format that they prefer, like a video or an infographic.
Time Saving
Repurposing your content will save you time, since you won't be starting from scratch to create new content.
You can save energy
Repurposing can help you save energy because you don't have to create new content. Instead, you focus on promoting your existing content.
Extend content lifespan
Repurposing content can help you extend the lifespan of your content by sharing it in new formats or on different platforms.
Repurposing can help build your brand, by reinforcing key messages and values on multiple platforms.
Improve content performance
Repurposing existing content will help improve its performance. It can be improved by updating it and making it more pertinent to your audience.
Generate leads
Repurposing content will help you generate more leads by offering a variety of assets that appeal to different segments within your audience.
Shares of social capital
Repurposing can increase social shares as people are more likely to share the content in their preferred format.
Build authority
By repurposing content, you can become an expert in your field and share your knowledge across different platforms.
Reach a new audience
Repurposing content allows you to reach a new audience with the same message, increasing the chances of your content being seen and shared.
Repurposing your content is a great way to save time and money, build authority, and generate leads. Repurposing can help you reach new audiences, enhance your message, and prolong the lifecycle of your content. Repurposing also allows you to experiment with different formats and platforms, helping you discover new ways to engage your audience and stand out.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. For example, you could turn a blog post into a video or podcast episode, create an infographic from a report or white paper, or create social media posts from a long-form article.
Remember that repurposing does not mean just copying and paste your content into a brand new format. Take the time to tailor your content for the new platform or format and make it engaging for your audience.
FAQs
How often should I repurpose content?
There is no set frequency for repurposing content, as it depends on your content strategy and goals. You should repurpose content which has been successful or is timeless, since these pieces will likely be more effective when repurposed in other formats.
Can I reuse content that has been previously repurposed or re-purposed?
You can reuse content for as long it is engaging and relevant to your audience. Do not duplicate the content, but do update it as necessary.
How can I determine which platforms or formats my content should be repurposed for?
Consider your audience's preferred platforms and formats for consuming the content. You can also test different formats and platforms in order to find out which ones are most engaging and generate leads.
How can I avoid duplicate content penalties if I repurpose content?
Don't duplicate content. Instead, update and customize the content to the new platform or format.
How can I evaluate the success of my repurposed materials?
Use metrics to track the success or failure of your repurposed materials. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
Content marketing is it worth the investment?
Content marketing is essential to any online business strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing is not only for customers.
Content marketing is all about creating valuable information that people want to consume. Successful companies use content marketing to engage their target audience.
How can you build a content-marketing strategy that works?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, identify your target market and the ways they use the internet. Next, determine which channels are most effective in reaching your target market. Next, find the right keywords and create compelling copy to promote each piece of content.
What are the different content strategies available?
Content strategy refers to all aspects that relate to how you create and manage digital content. It encompasses more than what you post on social networks like Facebook and Twitter. It also includes what content you select to highlight on your blog, website, and other online properties.
Content strategy is essential because it helps you determine where to focus your efforts, what content type you should use and what messages you want to send.
Understanding the role of content in the overall business goals is crucial to help you realize them.
Should I hire an editor to create my Content Marketing?
No! To produce content for your business, you don't necessarily need to hire a professional author. There are many free resources available that can help you get going.
How can I measure success when using content marketing?
You can measure the effectiveness of your content marketing efforts in several ways. One method is to count the number of people who visit your website. The other is to see how many leads you generate.
How is content marketing different from traditional advertising?
While traditional advertising focuses on getting attention and content marketing on providing value, it is not as effective. Traditional advertising can be a waste of money as most people ignore it. However, content marketing can lead to much higher engagement rates.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
What is a Content Marketing Plan?
A content market plan (CMP), a strategic document, helps you identify your goals, objectives, strategies, and methods for building and executing your online presence. It is a guideline for achieving those goals through content creation, distribution, and other means.
The CMP is usually broken down into three main areas:
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Your overall strategy - What do you want to achieve?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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The tactics you'll use to execute your strategy - Which channels will you use to share your content? What type of content will your produce?
These four components make up an effective CMP:
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Goal Setting - Define your target audience and set measurable KPIs for measuring success.
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Audience Research – Get to know your ideal customers and where to find them.
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Strategy - Develop a clear vision of where you're going. Then break it down into smaller pieces.
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Execution is key - Have realistic expectations about the time you can expect to see tangible results.