Other than the classic article marketing tools, there are other advanced content-marketing tools you can utilize. Buzzsumo, a multipurpose tool, analyzes your content and helps find the most talked about topics. Buzzsumo connects you to key influencers within your industry. The best part? The tool is free! What are the steps to use it? Continue reading to discover more.
Canva
Canva is an online design and content marketing tool. It's a great tool for non-designers. They can create beautiful designs and marketing collateral within minutes. It can also serve business purposes. The appropriate dimensions are available for Instagram and Twitter. Canva will help you impress your clients, and build brand awareness. You don't have to be a professional graphic designer to use this tool.
Google Optimize
When you run a content marketing campaign, one of the most important things you can do is incorporate Google Optimize into your marketing strategy. This Chrome extension works with Google Analytics. Google Analytics provides a wealth information that can help you improve your marketing results. Even though you are spending so much time creating high quality content, it's important to increase your website's conversion rate and bounce rates. You'll notice that your bounce ratio is very high when you look at a report called behavior-site Content-All Pages. Using the data, you can change your strategies to reduce your bounce rate or increase your conversions.
Hootsuite
While you may be tempted to use the free version of Hootsuite for all of your social media needs, this platform offers many useful features for content marketing. The Hootsuite Dashboard gives you a clear overview of key metrics. You can access all this data without any special setup. You can also create custom dashboards or boards to track specific metrics. This tool can be used wisely, however.
GetResponse
GetResponse may be a good choice if you're looking for a complete content marketing tool. This tool allows for the creation of beautiful, responsive landing pages as well as emails. It also lets you import contacts from third parties apps and send surveys out to your mailinglist. It also features advanced email marketing automation, including "if-then" rules to send targeted messages according to customer behavior. GetResponse can be used to create your own surveys. You can even add custom fields and contacts to your list. GetResponse offers over 500 templates that can be used to create different types of emails, such as welcome, educational, or sales. While the tool is not free, it offers plenty of helpful features for your content marketing campaigns, including a comprehensive help library and award-winning customer support.
Evernote
Evernote, for example, has a team that creates videos. They can tailor content to specific audiences. To track and understand the interests and behavior of their audience, they use Google Analytics and Hootsuite. They respond to user questions on social networks and include links in their responses. Evernote is a mission-driven business that constantly adapts to the needs of its customers. They can also adapt content to certain markets.
SEMrush
Semrush's premium content marketing toolkit helps marketers create, modify, and optimize their content. They offer essential data that can be used to create quality articles, generate ideas for content, and track and optimize content. The toolkit offers tools to assist marketers in creating, updating, and auditing their content. The toolkit also includes a topic research tool, which will help you generate content ideas and find keywords that are relevant to your products and services.
Trello
Trello is a great content marketing tool. You can track the progress of your project, from conception to delivery. Trello's powerful checklist feature allows you to keep track of everything, from images requirements to quotes from outside parties. Butler, Trello’s intelligent assistant allows you perform common tasks with one click. You can send them cards to their designated reviewers, or archive them in specific lists with the help of its custom buttons.
FAQ
What are the benefits from content marketing
Content marketing helps drive leads and sales by creating high-quality content. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Content marketing is a great way to increase brand awareness and trust among potential customers. Your company's image is enhanced by content marketing.
How to use Blogging to Generate Leads for Your Business
B2B companies that are successful understand the importance online leads play in their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. Here are five reasons why you might not be generating qualified leads.
Reason 1: Your website is not optimized - Even if you have a blog, it's not making money! Blogging is a great way to attract new customers. But, your blog posts must solve the problems of your target audience. Otherwise, you won't be making any money.
To ensure your blog is profitable, optimize it by ensuring it meets search engine guidelines and uses keywords people are searching for. This improves the likelihood that visitors will find your blog post.
After they find your blog article, make sure that you offer value by answering their queries and providing solutions as soon as possible.
Keyword Toolbox is an excellent tool to find keywords. Add these keywords to page titles, meta descriptions, and body text.
CTAs are also important to include on your blog. CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).
These actions increase the chances of a sale. They also give you an insight into what information users are looking for.
Check out our guide How to Start a Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time and effort to establish yourself as an authority in your niche. This is why it is important to write about topics that you are passionate about.
Writers should answer the question: "Why should we hire you?" When writing, keep your focus on solving problems.
This will allow you to stand out from other businesses trying to sell your products.
Your blog must not only be useful to your prospects but also to them. Your expertise can be used to educate others. You could share your knowledge about current trends in your field or tips on saving money on home improvements.
You can include links to resources so that your viewers can find out more. These resources could be articles written by experts in your field, videos, or podcasts.
Reason 3: There are no clients. You don't need them. You just need to sell more.
Building a business is not an easy task. Building trust with your target audience takes time.
But, you don't have to spend hours creating content if it's not something you want to do. Instead, place ads on social media websites like Facebook and LinkedIn.
Make sure your ads are targeted at the ideal client to save money and avoid ineffective advertising. If you own a website design business, chances are you have many female clients.
Instead of targeting all males, you could target females by location, age group, income and many other criteria.
Once you have created your ad you can follow up by sending a message out to potential customers after you receive click-throughs.
Remember that you don't have to pay for every person visiting your site. Some sources of traffic are more lucrative than others.
You could, for example, host a contest to sign up new subscribers via email. Or you could give away gifts to those who sign-up for your mailing address.
Here's the key: Find creative ways to draw visitors without spending too little.
Reason 4: It's not possible to afford advertising - your business is too busy running it, so you don't have the time.
Your work should always be prioritized over your business. If you're too busy with your business, you won’t be able grow it.
It is possible to feel overwhelmed by the amount of tasks that you have each day. You may not be able to prioritize them properly.
Start by organizing. Take one hour each week to organize and review what you need to do for the remainder of the week.
It will be easy to manage all the other tasks once you have started.
How much does it cost to hire a content strategist?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. Some companies may pay more to get the best possible project manager.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How do you develop a content marketing strategy?
The first step is understanding what kind of content you want to create for your clients. Once you have established this, it is time for content creation. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always have an end in mind. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
After you have decided what type of content you want, it is important to identify your target market. What are their interests and what do they care about?
After identifying your target market, next comes finding ways to communicate with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This will help you to understand why you are writing the content. What problem does it solve? Does it help? Is it going to make their lives easier?
You now know what content you like to write. Now it's time for you to decide what you want. Is it possible to share information related to your industry? On current events? Which products and services are you most interested in? The answer to that question determines your focus.
After you have answered these questions, it's now time to combine all the pieces into one complete package.
You want to ensure that every piece of content you create serves its purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
Remember that great content marketing strategies have many moving parts.