This Facebook case studies demonstrates how a brand used dynamic ad to retarget their customers and used carousel ad to display different elements of a product. We also discuss how the Rock and Roll Hall of Fame utilized Facebook Messenger to connect and engage with its fans. These examples only show a small number of the many uses Facebook has for brands.
Jabong created dynamic ads that retarget customers
Facebook allows businesses to create dynamic ads that retarget customers. This is particularly helpful for retail brands that have several products to advertise. Dynamic ads can be used to promote multiple products. This is in contrast to carousel ads which only display up to 10 images. However, dynamic ads can be used to promote more than ten products.
Dynamic product ads can be used to present relevant products to site visitors who have not made a purchase. This will make it easy to convert website visitors into buyers. These ads can display related products, blog posts, product reviews, and other information. These ads can be used to inform customers about the many benefits of doing business together.
Facebook dynamic advertisements offer highly customized ways to target customers or website visitors. They can also run automatically, which improves both your CPA (cost per acquisition) and your KPIs. Facebook dynamic products ads are another way to optimize ad campaigns. This is done by integrating marketing campaigns from your previous campaigns.
Tata Housing introduced a new model of online home purchasing in India
Tata Housing is a pioneer in online home buying in India. The company has teamed up with Google to offer new ways to sell houses. A Facebook campaign titled "Goa Paradise" allows prospective home buyers to buy homes at some of the most desired locations in Goa. It is now extending this campaign to Chennai.
The campaign was launched to make home-buying more affordable for all consumers, regardless what their income. The campaign, which is available in 15 locations and eight cities, aims to make the home buying process easy and stress-free. It will be ongoing until 28 November 2021. This campaign has attracted over 2000 channel partners around the globe. The campaign is intended to provide consumers with large spaces and top-end amenities at an affordable price. This campaign runs during the festive season, and is perfect for homebuyers who are looking for an affordable house.
Facebook has more than 132 millions active users in India. The company's social media presence allowed it to set up a four-day booking window for potential homebuyers, where they can buy their dream home. Tata Housing was successful in reaching consumers through many touch points, including via Facebook and videos.
Pandora used carousel ads for product demonstrations
Carousel ads are a powerful way to show off different elements of a product. These ads are engaging and can be used to highlight a product by using multiple images with informative text. Facebook has many ways to show carousels ads. These ads can appear in the Desktop News Feed and Mobile Marketplace.
Facebook carousel ads can be very effective, particularly if you want to show off different elements of a product. Pandora used Facebook carousel ads, for example to promote different parts of their product. The brand targeted women in Germany with its ads, then used retargeting for those who interacted with the carousel ads. This strategy allowed them to increase their conversion rates by 35%. In April 2017, they had generated 10,000 leads and reduced their sample distribution cost by almost two times.
Facebook carousel ads can contain up to 10 cards. Each card can display different elements from a product, leading viewers to different pages. These ads may contain multiple CTAs. This could lead to users taking different paths to conversion.
Rock & Roll Hall of Fame used Facebook Messenger to reach audiences
The Rock & Roll Hall of Fame is a HubSpot customer and wanted to increase its brand awareness and ticket sales through Facebook Messenger. The museum was previously reliant on traditional customer outreach techniques and wanted to try something else. Its social media department realized that museum visitors were using Facebook Messenger for communication and decided to use the new platform to contact them directly.
The Hall also launched an audio podcast online that provides unfiltered access of some of its most famous Induction speeches. It also featured women who are influential in rock music. Stevie Nicks and Miley Cyrus are among the podcast's guests. The Rock Hall also uploaded playlists of #WomenWhoRock music.
As part of the initiative, the Hall also added a new program, "Mary Wilson of The Supremes," featuring content from the legendary singer and Chief Curator of The Rock Hall. The program features special archival content, commentary by educators from the Rock Hall.
FAQ
Can I just post links to other sites' content?
Yes! It's called link building. Linking back from other websites is a great way for your site to get more traffic. But only link to reliable sources.
What is the difference between content marketing and traditional advertising?
Content marketing is different. Traditional advertising focuses only on getting attention. Because most people don't pay attention to traditional advertising, it is often a waste. Content marketing will result in much higher engagement rates.
What is a Content Strategist?
Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists have the ability to develop strategies that attract current and future customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They also know how to integrate social networks into these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
Digital content is not only created by content strategists, but they also translate these ideas into actionable plans that marketers must execute. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
How can you build a content-marketing strategy that works?
First, decide what type of content you want. This will help you create a content marketing plan that is effective. Next, identify your target market and the ways they use the internet. Next, you will need to identify the channels that are most likely to reach your target market. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
Should I hire a writer to write my Content Marketing?
No! You don't need to pay a professional writer to produce content for your business. There are many free resources available that can help you get going.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
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How To
How do you develop a content marketing strategy?
Understanding what content you want to create is the first step. Once you have this information, it is time to begin creating content. This might mean that you need to create an editorial calendar, and plan where the content will be coming from. Content should always have a purpose. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
Once you decide what content type you want to produce it's time to discover who your target market really is. Who are they looking for? And why should they care?
Next comes the task of identifying your target audience and finding ways to communicate. However, social media platforms can be an effective way to communicate with people. There are also other options like videos, podcasts or webinars.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This is how you will determine the reason for writing the content. What problem does the content solve? How helpful is it? Will it make their life easier?
You now know what content you like to write. Now it's time for you to decide what you want. Are you looking to share information in your industry? On current events? What about specific products or services? The answer to that question determines your focus.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
You want every piece you create to serve its purpose. It is important to not waste time or energy. Therefore, you should ensure that every piece of content you create has quality.
A great content marketing strategy is not complete without many moving parts.