Good content marketing platforms can help you maximize your marketing dollars. There are many platforms you can choose from: StoryChief. CoSchedule. Percolate. HubSpot. Whichever one is best for your needs, you can rest assured that it will help your business. Here are some pros and con of each. Let's examine each option to determine which one is right.
StoryChief
StoryChief can be a great tool for you if your goal is to create a content-marketing strategy. StoryChief's intuitive interface will simplify your content marketing campaigns. You can select which platforms you want to publish your content, automate publishing and simplify your content review process. Social media campaigns can be included in your content without the need for separate tools. This tool will instantly promote your content across multiple channels.
The software makes it simple for marketing agencies and businesses to manage effective content campaigns. It integrates with clients' CMS systems, social media channels, and other platforms to facilitate collaboration and publishing. StoryChief claims StoryChief will increase customer engagement and sales as well as their digital footprint. Its marketing calendar gives marketers a complete view of content performance and allows them to manage all aspects of their content life cycle in one place.
CoSchedule
You have come to the right spot if you are looking for a content platform that will help manage your calendar. CoSchedule’s calendar feature lets you schedule posts and monitor social channels. With a drag-and-drop feature, you can move campaigns from one date to another. It's easy to keep track of everything and make sure that your marketing efforts get the attention they deserve.
CoSchedule also lets you create social campaigns without blog posts. Templates can be used to quickly create a social schedule for those who don't have enough time. You can also save a single post from social media to a campaign as a template. You can also use CoSchedule to promote past blog posts. This platform allows you to schedule social media posts, send emails, manage ads, and even manage them.
Percolate
If you are looking for a content marketing platform, consider Percolate, a software solution that can help you create, deliver, and track content. It offers solutions that introduce visibility to the marketing process, and it is integrated with other systems and tools. It has received new funding and recently added premium prospecting options. Learn more about the platform. You will be happy you did.
Its powerful content management system lets marketing teams manage campaigns and create content from one central location. Percolate makes it easy for marketers to collaborate across departments, teams and has enterprise-grade approval chain and an editor for editing content. Percolate provides customizable topic and tags analytics that will help you determine the success or failure of each campaign. Percolate can also be used by marketers to create editorial calendars and manage content for various channels and teams. Percolate makes it easy to manage social networks and track users' interactions.
HubSpot
HubSpot's content marketing platform can help customers attract. HubSpot provides value to users and helps companies build a relationship with leads. HubSpot also tracks user behavior to follow up on them. This is an excellent way for your business to achieve its goals. You must choose the right platform.
You may be new to the field of content marketing. HubSpot can be a powerful tool that will help you to build a solid foundation, attract more leads and convert them into customers. However, there are some common mistakes that you can make as you use the platform. Here are 38 of the most common mistakes HubSpot clients make. Converting leads in to opportunities is one the biggest hurdles.
Scripted
The Scripted content marketing platform offers a wide range of writing services, collaboration tools, and analytics to help you measure and optimize the performance of your content. The platform automates the creation of content with tools that allow for collaborative editing, author approval and writing tools. The platform also features a marketplace of freelance writers. Sign up now for a free trial to find a writer or sign up for the paid version to get started with your project.
To use Scripted you need a content strategy. A content strategy will help you to achieve your business goals. This may be a challenging process, and it is important to communicate your content ideas with the rest of your team. However, Scripted can make it a lot easier with its recommendations. The platform's Recommended Content feature makes use of artificial intelligence to optimize content even before it is written.
FAQ
Why is content so crucial?
Every digital marketing campaign must include content. In order to attract new customers you will need to create relevant content. Blogs are the best way of doing this. Blogging helps you build authority in your niche, which makes you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. And when you rank high, you get traffic from organic searches.
Why should I do Content Marketing?
HubSpot claims that "the average person spends nearly 2 hours per day consuming content on social media, in their newsfeeds while reading magazines, browsing the internet, and listening to podcasts. That's a lot to spend time with content!
What are the various content strategies?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. It encompasses more than what you post on social networks like Facebook and Twitter. It also includes what content you select to highlight on your blog, website, and other online properties.
Content strategy is crucial because it determines where your focus should be, what content types to use, and how you communicate with your audience.
It is about understanding how content fits within the overall business goals to help you achieve them.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
How do we create content marketing strategies?
First, you need to understand what type of content you are going to create for clients. Once you have this information, you can start creating content. This may involve creating an editorial schedule and planning where these pieces will come. Content should always have a purpose. No matter whether content is blog posts, social-media updates, or other, it should all serve a single purpose.
Once you've decided on the type of content that you want to create, it's time to determine who your target audience is. So who are they interested in, and why would they care about whatever you're offering them?
After identifying your target market, next comes finding ways to communicate with them. You can connect with people through social media, but there are other options available, such as podcasts, videos, and webinars.
Once you have decided how you want to communicate with your target market, the next step will be to identify what topics and types you want content to cover. Again, this goes back to determine why you're writing the content. What problem does it solve? How helpful is it? Does it make their lives more easy?
You now know what content you like to write. Now it's time for you to decide what you want. Do you want to share information about your industry? On current events? Are you focused on specific products and services Your focus is determined by your answer to this query.
Finally, after you've answered the questions, it is now time to combine everything in one package.
You want to ensure that every piece of content you create serves its purpose. You don’t want to waste anybody’s time or energy. So make sure that you include quality in every aspect of your content.
Don't forget that a great content marketing strategy has many moving parts.