If you're looking for a way to improve your social media marketing strategy, listen to social media marketing podcasts. Many podcasts feature experts who share their expertise with listeners. Podcasts on social media marketing are a great way for industry experts to share their knowledge. These are just four of the best. For the best results, listen to at least two. And if you're not sure which one to start with, here are some tips:
Neal Schaffer
Social media experts and gurus are often featured on the same show. Neal Schaffer is an expert on digital sales transformation and founded the social media marketing consultancy PDCA Social. He also acts as a fractional CMO and lectures at Rutgers Business School, the Irish Management Institute, and Rutgers Business School. Schaffer has written four books, including The Age of Influence, and has been a keynote speaker internationally. The podcast discusses all topics related to social media marketing, including content marketing, video content, and influencer marketing.
Michael Stelzner
Michael Stelzner's podcast on social media management is a great option if you like the latest marketing trends. This podcast features interviews of top social media marketing professionals and tips for how to implement them. It discusses topics such as Instagram, TikTok, and how to stay motivated to create content. If you're looking for marketing professionals, this book is well worth your time.
Pat Flynn
"The Baby Effect." Pat Flynn, founder and CEO of the online business-coaching program, shares his real-life experience while working at a large corporation. He spent 44 hours working on the project and earned $50k in return for his efforts. It's incredible that someone could learn so much just from a Lego delorian. Pat Flynn is not only sharing his personal experiences but also provides tips and strategies to social media.
Reid Hoffman
Andrea Ross, co-founder of LinkedIn and founder of Twitter, celebrated the 500th episode. Even though the topics are not directly related to social media marketing, it is a great way to keep your campaign on track by listening. Recent episodes have discussed copywriting, personal branding, and Instagram updates. It's a fantastic way to stay current with the latest trends. Subscribe to the podcast if you love social media and want to keep up with the latest trends and ideas.
John Jantsch
John Jantsch is an expert on social media marketing. He is considered one of America's most respected marketing professionals. In fact, he is the author of three best-selling books in this area. His easygoing style and low-key approach make him a great resource for business owners. In 2009, he launched his podcast on digital marketing. The podcast is extremely popular and draws industry experts like Michael Gerber as well.
Jon Loomer
This is the place to go if you want to find out more about Facebook advertising. Jon Loomer is a podcast that should be heard by every marketer, especially those looking to grow their Facebook page traffic. This podcast covers all aspects of Facebook advertising and strategy. There are also episodes that discuss recent changes to the social media platform such as iOS 14.
FAQ
Why is content so important?
Any digital marketing campaign needs to include content. In order to attract new customers you will need to create relevant content. Blogging is the best way to achieve this. Blogs help you establish authority in your niche and make you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. Organic searches are more popular than search engine rankings.
Is content marketing effective?
Yes! Hubspot reports that Content Marketing has been ranked as one of three top digital marketing channels in lead generation.
What are the differences between content strategies?
Content strategy refers to all aspects that relate to how you create and manage digital content. It encompasses more than what you post on social networks like Facebook and Twitter. It also includes what content you select to highlight on your blog, website, and other online properties.
Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.
Understanding the role of content in the overall business goals is crucial to help you realize them.
What are some common mistakes people make in starting a content-marketing program?
A plan is the most important thing to do when you are creating content marketing strategies. Without a solid plan all of your efforts will be wasted. If you don't know how to use the content or where it should go, you will create a lot of content.
A well-thought-out strategy for content marketing provides direction, focus, as well as goals. This helps you stay on track, as you move through each phase. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. This will give you an idea of which posts will lead to traffic to the site. These results will help you decide whether to create a series or video blog.
Another mistake that people make is not considering how long their content marketing campaign will last. If your goal is to launch a new website tomorrow it makes sense for you to create content now. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
Great content takes time. This is not something to rush.
Consider yourself a business person who is interested in content marketing. In that case, we recommend reading our guide on How To Create Content That Works, which includes ten steps to follow to ensure that your content marketing programs are effective.
What is the difference between content marketing and content creation?
Content marketing is the belief that all great brands share the same message. They provide valuable information that people need and want.
Content marketers understand how to create the best content for each channel at various times.
They also know how to implement a successful strategy in promotion and distribution.
Also, they are strategic about what they do and why they do it.
This is the core skill set needed to be a successful content marketer.
How can content marketing be measured for success?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is a great tool for measuring traffic. This tool lets you see where your targeted traffic comes from and what pages they visit most frequently.
It will also show you how long each visitor stays before leaving your site.
This information can be used to improve your content and to keep people engaged for longer periods.
These questions can also help you determine the success of your content marketing efforts.
My email newsletters are providing value for my subscribers. How many people have converted to paying memberships from my entire mailing list? How many people have clicked on my landing page to convert? Are click-throughs more successful than other types of conversions?
These are all important metrics to track, monitor, and report on over time.
A third great way to measure the success of content marketing is to count how many people share your content through social media.
If you're not doing that already, consider starting now. It could be the difference in being seen or not in your industry.
Content marketing: Where do I begin?
Start by identifying who your audience is. Who are they? What are their needs? How can you help them? How can you help them?
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What is a Content Marketing Plan?
A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It serves as a guide for content creation and distribution.
The CMP can be broken down into three areas:
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Your overall strategy - What do you want to achieve?
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Your content strategy: Where do you find the right people to create, curate, or distribute your content?
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Your strategy's execution tactics - What channels will you use for sharing your content? What types of content are you going to produce?
An effective CMP includes these four components:
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Goal Setting - Define your target audience, and establish measurable KPIs to measure success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy – Develop a clear vision and strategy for where you want to be. Then break it down into smaller pieces.
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Execution - Set realistic expectations around when you expect to see results from your efforts.