A content marketing strategy helps you build your content to match your conversion funnel. MoFu educates and builds brand awareness. Tofu is used for brand recognition. Tofu is best when your content provides educational value for the reader. BoFu, on the other hand, focuses on getting people to buy your solution. If you follow the content market framework, your content can be optimized to improve conversion rates.
Tofu-Mofu-Bofu framework
In the Tofu stage, the content should be informative without making a direct sales pitch. The content should only explain the benefits of your product/service and address any objections that the consumer might have. You should be open and honest with the intention of building a relationship. While the overall goal is to close the sale, this content marketing framework also allows for the opportunity to share other information with the consumer.
Mofu, Tofu, and Mofu content are intended to educate and build trust. Bofu, which is the third stage, focuses on converting visitors into customers. The Tofu stage involves high-level educational content, while the Mofu stage is focused on problem-solving content. The final stage of the funnel focuses on trust-building content. The combination of the three types allows you to create content that is appealing to a broad range buyer types.
Hubspot's Tofu–Mofu–Bofu framework
Hubspot Tofu MoFu-BoFu's content marketing framework will help you create effective content. It will help you create content based off the buyer's journey. Tofu helps build brand awareness. MoFu educates your prospect and helps them choose the right solution. Each of these steps require a different type content.
The buyer is either new to the topic or has a vague idea of what they are looking for. Tofu content, on the other hand, is designed to attract attention and is made to be viewed by multiple people. This content can be a short video or a social media advertisement, as well as a content partnership. However, in 2021, the medium and delivery method will change rapidly, so marketers need to plan for updates to their marketing strategies.
Framework for pragmatic marketing
An effective marketing framework can help you identify the most critical components for your business goals. This involves aligning your content and sales with other marketing channels. A pragmatic framework will help you define your target markets and market segments. It is your goal to create a product which solves a specific problem. It will also help you identify which distribution channels and buying preferences to use to reach those markets. You will be able ultimately to create an income-generating product.
A pragmatic approach might work well to reach pet owners. Swiffer(r), using this approach, promoted its product to pet owner, highlighting its ability capture and trap pet hair. To find out what customers wanted and how they could improve their products, Swiffer(r) sought customer feedback. They created products with the end user in mind. They not only improved their product, but their website also ranked higher because they used a pragmatic framework.
FAQ
What does Content Marketing look like?
If someone visits your website, it's because they are looking for something particular. If they find what they need, great! They will go to another place if they don’t find the answer. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content can also be used on social media, email and other platforms. So people will always be able to access it.
What is it worth to hire a content strategist for your company?
Many agencies and freelancers are willing to offer content creation services at reasonable rates. However, some companies choose to pay more because they value the expertise of the person working on the project.
How effective is content marketing?
Yes! Hubspot reports that Content Marketing has been ranked as one of three top digital marketing channels in lead generation.
What is the best Content Marketing platform?
There are many options available today. Each one has its pros and cons. These are some of the most popular choices:
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WordPress - Easy to set up and manage. Amazing community.
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Wix – Setup and maintenance is much easier than WordPress You do not need to have any technical knowledge.
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Squarespace is the best choice for those already having a site.
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Blogger - Free blogging service
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Medium - A place to share your work.
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Instagram - An image-based platform.
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LinkedIn - An online networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot - Email marketing software.
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MailChimp - Email marketing software.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
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How To
How do you create a content-marketing strategy?
First, determine what type of content your clients want. Once you have this information, it is time to begin creating content. This might mean that you need to create an editorial calendar, and plan where the content will be coming from. Content should always have an end in mind. It doesn't really matter what content you're using, whether it's blog posts or social media updates. But they all should have a single purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. What are their interests and what do they care about?
Next, you need to identify your target market. Then, find ways to communicate with them. However, social media platforms can be an effective way to communicate with people. There are also other options like videos, podcasts or webinars.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This is how you will determine the reason for writing the content. What problem does it solve? Does it help? Does it make their life easier
Now that you're clear about the type of content you create, it's time you decide what to say. What do you want? On current events? Which products and services are you most interested in? This question will determine your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want to make sure every piece of content serves its purpose. You don't wish to waste anyone's energy or time, so ensure quality in all your content.
It is important to remember that content marketing has many parts.