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The Future of Content Marketing in 2018

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While the future of content market is still uncertain, there have been several technological breakthroughs that have helped to make it possible. Video, Voice search and AI-assisted human produced content are just some of the new trends. Read on to learn about the future of content marketing. We have outlined the major trends below. The 2018 top trends in content market will determine 2018.

Video is the future in content marketing

Video is gaining popularity for many reasons. It's more persuasive than text, and appeals to the savvy customer. The video content can be viewed with commentary and visuals. Video content can help to reduce the number and complexity of customer service calls. Even simple how-to videos can help the company reduce support calls. Here are a few tips to create great videos:

Create content for multiple audiences. Video is extremely customizable. That means that you can create hundreds upon hundreds of personal variations of a video. It's important that you create content for multiple audiences. Before you start marketing, it's important that you test different monetization models. For each audience, you might create a series or short videos. Your audience may have different story paths, which will help you target them more effectively.

AI-assisted content production by humans is the future of content Marketing

With artificial intelligence (AI), it is now possible to automate a wide range of tasks. AI-assisted software can automate repetitive tasks and allow content marketing professionals to concentrate on more creative, impactful content. AI can assist with research and translation, editing, as well as writing reports. AI-assisted, human-produced content will be a valuable addition as more businesses focus on content marketing.

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Content marketers already have a lot on their plates, so AI can help them by automating certain tasks. While AI is certainly more efficient than humans it doesn't mean that AI will replace human resources. AI will bring a new approach to content marketing. It will expand the possibilities and offer fresh experiences for both marketers and consumers. These are five changes that AI-assisted, human-produced content can make in the industry.

Voice search is the future of content marketing

Voice search is firmly established in digital society. Products such as the Amazon Echo and Google Home make it easy to access content. But what does this mean for content marketing? Some believe it should be changed completely. Its benefits can easily be summarised in three words: Voice-enabled Content. This emerging technology is key to the future of content marketing.

The majority of voice-search results are created from content. These snippets will help you to connect with your audience. Due to the nature of these long-tail queries, not all results will include the keyword in the title tag. Long-form content can answer multiple questions simultaneously. This content can be converted easily to a blog post of high quality by creating an FAQ Page.

Influencers are the future in content marketing

Crowdtap's recent survey found that 54% said they were more likely to collaborate if brands treated them with respect. This finding reflects the fact that these individuals have earned their influence and will not be walked over by brand executives. It is vital for brands to understand that these individuals won't compromise their audience for a brand's revenue. Brands must learn to deal with influencers in order be successful.

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Influencers can have a profound impact on your target audience by offering a variety of messages and offers. Influencers have the ability to tell a brand’s tale from the perspective of their customers. Influencers can provide social proof that a brand's products are selling. Influencers can be used to advertise promo codes, affiliate marketing programs, and live social shopping events. They are an effective and scalable way of reaching customers and increasing sales.


Is content marketing simple to measure?

Yes! It's part of the process. This allows you to evaluate whether your efforts were successful, and if you need changes.

You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.

These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.

How long does content marketing take?

It depends on the size of your business. Smaller companies usually don't have enough resources to invest in content marketing immediately. However, it can pay off big-time if you're willing to put in some time.

Why are you looking for a content marketing strategy to succeed?

Content Marketing is not just about creating good quality content for the sake of it. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires a sophisticated understanding of how people behave online.

This is exactly the purpose of Content Marketing Strategy. Content Marketing Strategy can help you to understand your customers and best engage them.

You can also improve your conversion rates to increase profits.

Why would you invest in a Content Marketing Strategy if there are so many other options?

Content Marketing Strategy has a higher ROI than any other marketing method.

A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.

Do I have to post links to content on other sites?

Yes! This is called link building. Linking back to another site's content is a great way to increase traffic to your site. Be sure to only link to trusted sources.

How can content marketing strategy help me?

Content Marketing Strategy grants you access to data that you would not otherwise have. This data allows to identify which types and content perform well.

It will help you determine the best strategies to increase traffic to your website. And it provides insight into your audience's behavior so that you can develop even better content.

This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.

The Content Marketing Strategy helps you identify the messages that resonate with your audience.

These messages can be used to help you identify the content that they are most interested in. So you can create similar pieces of content and keep those successful ideas going.

A Content Marketing Strategy allows you to track the performance and effectiveness of your content. By sharing content, you will be able to easily identify which types of content converts better.

A Content Marketing Strategy can be summarized as the key to ensuring that your content performs well.

What are the different content strategies available?

Content strategy is a term that encompasses all aspects of the creation, management, distribution, measurement, optimization, and evaluation of content for digital channels. Content strategy is not just about what you post to social media sites, such as Facebook or Twitter, but also the content you choose for your website, blog, or other online properties.

Content strategy is important because it defines how you decide where you focus your time and effort, which content types you should use, and what type of messages you send to your audiences.

It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.

What is Content Strategist, and what does it do?

A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers who help brands tell brand stories that motivate people to act.

Content strategists can create strategies that are engaging for current and future customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.

They are also able to integrate social media platforms in these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.

In addition to creating digital content, content strategists translate these ideas into concrete plans that marketers need to execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.


  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
  • Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)

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How To

How can you make your videos even more amazing?

Video Marketing is one of most powerful tools for Content Marketing. It allows you to communicate with your audience, engage them emotionally, and build trust. But how do we go from boring to awesome? Let's take a look at some easy tips!

  1. Tell a tale. Every piece of communication is better if it has storytelling. Without storytelling, video marketing will not work. Telling stories is only possible if you are open to telling them. Is it educational? Educational? Inspiring? People share their stories via social media using photos and videos. Be inspired by these stories and use them as inspiration for yours.
  2. Use images. Images convey emotions better than words. Images allow us to feel empathy and connect with others. Make sure to include images in all your videos. You have two options: add images to your slideshows and embed them in your blog posts.
  3. It should be easy to share. It's important to make it easy to share your message with others. Include sharing buttons on your videos. Add social icons in your slideshows. Add "Share" buttons to your videos, especially if you have a YouTube Channel.
  4. Don't overdo it. Too many graphics and too many details can cause viewers to lose interest. Keep it simple. You only need a few images to draw attention and keep it.
  5. Keep it short. People love to watch short videos. You can create short videos of 5 minutes to generate buzz for your brand.
  6. Get feedback. Most importantly, listen to your audience. Ask them to tell you what works. To improve your content, use their answers.
  7. A plan is essential. After you have created your first video, you should think about what you can do next. Can you create a series? Maybe you can create a playlist with the most watched videos?
  8. Test, test, test. You don't want to release a clip and then find that nobody is watching it. Before releasing any video, test it on your audience. You will be surprised at the reaction you get. Based on your results, make changes.
  9. Repeat. Keep repeating steps 1--8 until you have the perfect formula. Once you have a good idea of what works, it will be easy to create stunning videos.
  10. Measure the results. It is important to measure your videos' success. What did they do? Are there certain types of audiences that prefer watching specific types of videos? These questions will allow you to fine-tune the strategy.
  11. Make adjustments as necessary. Don't stop learning once your video campaign is up and running. You can learn from your mistakes and adjust your plan as needed. The best marketers always look for ways to improve.
  12. Enjoy it. It's not difficult to do video marketing, but it requires patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.



The Future of Content Marketing in 2018