An average open-rate is the amount of emails that are opened each day by a recipient. Emails that bounce are not included in the average email open rate. If you send 90 email messages, 30 will be opened and 33% will open them. Double opt-in is a good way to avoid this. This ensures that you only allow people to confirm their desire to receive your emails.
GetResponse
Email open rate can vary from one company or another. Although a strong email opening rate is a good indicator of your email's potential click-through rate, it does not guarantee that you will receive high open rates. For example, an email marketer in the internet marketing industry may have an open rate only 15% while a company working in the health and beauty sector may see a 23% opening rate. It is a good idea to compare your email open rate to other companies or industries. Unfortunately, data on email open statistics is not always reliable.
Campaign Monitor and GetResponse both track open and click-through rates of emails. Campaign Monitor reported that sending email at the middle of the day increased click-through rates, while emails sent on Friday had a lower open rate. Another interesting result was that engagement rates were affected by the frequency of email newsletters. A single newsletter per week resulted in the highest open and click-through rates. This study suggests that sending an email on a Tuesday is the most effective time.
GetResponse benchmarks
GetResponse (an international email marketing company) recently released a study that shows benchmarks regarding the average open-rate of email. The company used over 4 billion email messages to generate the data. Campaign Monitor published similar benchmarks, but their results are quite different. While GetResponse's report is an invaluable resource, it is best to use your own data as well.
Email marketers are up against some stiff competition in the inbox. Email open rates have increased to 23% for the beauty and health industry and 15% for internet marketing. Email open rates can vary by industry, and the average email open rate is not always the same across all industries. While email open rates are important to determine the performance of your marketing campaign, it is not enough to merely look at benchmark data. You must increase your own open rate and other important metrics. Luckily, there are several tips you can follow to ensure a higher open rate.
Keap data
Keap data is a great tool to increase the average open rate of your email. Keap data's email marketing software allows you to send over 1.1 billion emails per month with an open rate of 20%. This is more than the industry average. Keap makes email marketing easy and trackable by using data collected from many different tools. Email marketing automation is available and integrated A/B testing is also offered by Keap. You can also use their auto spam filter and intelligent email sends that are based in proven algorithms.
The company offers a range pricing plans to suit different budgets. Prices for the first 500 email broadcasts include one user licence, while additional 1,000 contacts cost $30 per monthly. Dependent on how many contacts are being used, discounts may be available. Keap also offers a range of highly integrated customer management tools such as sales pipelines and marketing campaign planning. They also provide metrics and appointment management as well as invoicing.
FAQ
Is content-marketing easy to measure?
Yes! It's part of the process. It helps you determine whether your efforts were successful and whether you need to make changes.
You can track visitors coming from many sources (email, social media and paid advertising) and track conversions like sales leads, purchases, and organic searches.
These metrics can tell you which pieces of content performed well and where your most significant opportunities lie.
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).
There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.
You have many options to optimize content for search engines such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. Once you learn it, creating content will become easy.
You can start by creating simple landing pages using WordPress and then move on to building out your site. This way, you can build a portfolio over time.
What is strategic marketing?
Content marketing is the art of creating content that people can share across different channels. It's about giving people the things they want. The best companies are those that get this.
Strategic Content marketing ensures that you give them what they need at exactly the right moment.
It is important to understand what people care about, and to listen to their thoughts. Then, create high-quality content to answer their questions and solve their problems. This builds trust and loyalty and ensures you are top of mind when they need your product or service.
What is the best Content Management platform?
There are lots of different platforms available today. Each platform has its own pros and cons. Here are some top choices:
-
WordPress - Simple to setup and manage. An amazing community of users.
-
Wix – It's easier than WordPress to setup and maintain. There is no technical knowledge required.
-
Squarespace - Best option for those who already have a website.
-
Blogger - Free blog service
-
Medium – A place for writers and artists to share their work.
-
Instagram - A platform that uses images
-
LinkedIn - A networking tool.
-
Facebook - A social network.
-
YouTube – Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics - Track visitor behaviour.
-
Hubspot: Email marketing software.
-
MailChimp – Email marketing software.
Is content marketing right for me?
Absolutely! It works for all types of businesses. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
How does content marketing differ from traditional advertising?
Content marketing is different. Traditional advertising focuses only on getting attention. Traditional advertising can be a waste of money as most people ignore it. You'll get much better engagement rates with content marketing.
What are the seven steps of content marketing
The seven-step process of content marketing involves:
-
Identify the problem
-
Find out what's currently working
-
New ideas are possible
-
Use them to create strategies
-
Test them
-
Measuring the results
-
Repeat the cycle until you find something that works.
This strategy has proven to be effective for both small and large businesses.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
The Best Way To Send A Press Release
Let's now discuss how to create a press release. There are many options.
You should follow these basic guidelines if you decide to use email.
-
Your subject line should stand out. Your headline may not be enough to catch attention.
-
Be concise. Avoid rambling on about your press release. Keep it short and sweet.
-
Make sure you write your email in plain English. You wouldn't expect anyone to be able to comprehend technical jargon if you sent it.
-
Include relevant images. Images go a long way toward getting people interested in what you're saying.
When writing your press release, keep these tips in mind:
-
Avoid using unnecessary words such as "we", "our," or "I"
-
Before you create your press release think about your audience. What are they interested in? How can you connect with them?
-
Make sure to include URLs within your email.
-
Before asking permission, be sure to ask. Before sending your press release out, ask the recipient permission to continue receiving news releases.
-
Don't spam. Do not send multiple copies your press release.
Once you've written your press release, it's time to start distributing it. Next, you need to identify the right channels for your message to reach them. Here are five choices:
Traditional Methods
You likely already have a list with publications to which you wish to submit your press release. These publications could include magazines, trade journals and industry newsletters.
Many publications have submission fees and offer incentives for writers pitching stories. For example, some publications give away free subscriptions for every story published. Others offer a percentage of the revenue generated by each article sold.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Internet Channels
Online channels are one of many ways to reach potential customers. You can also submit press releases to websites such as Google News or Yahoo! News.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It's easy for you to find your company's name in hundreds of other companies.
Yahoo! News offers similar services but is focused on providing news about specific topics. When you search for your company name, you will see links to articles that relate to your business.
BING NEWS offers the ability to search keywords across its network. This is very helpful when searching for information about a topic.
AOL News offers similar services to Yahoo! and Google News. AOL, while not as well-known and widely used as Google News and Amazon, offers a reliable service at a very affordable price.
Some publications also allow you to post your own press releases. Many charge a monthly fee. Many websites offer press releases for free.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web was founded in 1997. It claims to be the most comprehensive website that is exclusively dedicated to press releases. It currently has more than 1 million members. It allows users to access thousands of press releases from businesses around the world.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire is another great resource for finding press releases. They claim to have the biggest database of press releases in existence.
They offer an RSS feed so you can keep up to speed with the latest news from the press release space.
If you're looking to reach wider audiences than just online journalists, then print media might be the right choice. Many small businesses don’t realize the power of print media.
If your business sells books, clothing, and electronics, print ads could be used to promote your latest product. You can also advertise in newspapers or magazines.
If you're looking for something a little different, check out your local newspaper's "free" section. There are often advertising jobs for classifieds.
You can also try contacting local radio stations or television stations. They may accept press releases in their regular programming.
Press Releases Are Not Dead
It seems like everyone is talking about mobile apps these days. However, did you know that news releases are still vital? They're more important than ever.
People expect instant results in this modern age. It is important to ensure that your message reaches the right person if you wish to get noticed. That means using every channel possible to do so.
That doesn't necessarily mean throwing money at Facebook ads. Instead, think creatively and look beyond the box in order to reach your customers.
The bottom line? Word of mouth is your best tool for growing your business. Your customers will tell others about your company. You can make sure your customers hear about it before they do.