As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. I will be discussing how each pillar will play a key role in content marketing for 2018.
AI-assisted production of content by humans
AI is revolutionizing content marketing. Not only is AI capable of creating content for the web, but it can also interpret user data and learn from past behavior. YouTube uses several AI algorithms that determine user preferences and provide recommendations. Silby, for instance can recognize spam emails. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. AI is still not an ideal replacement for human-produced content. But it has many advantages for consumers as well as businesses.
User-generated content
If you don't know what user-generated material (UGC), let's have a look at a few examples. UGC is used brilliantly by brands like Anthropologe. They mix professionally-styled images and photos from customers to show the products. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. By blending the two, they create a seamless shopping experience for their customers.
Quality content of long-form length
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. The debate over whether longform content is better for SEO isn't new, but one thing remains clear - long-form content gets more traffic than short-form content. SEMrush found that articles over 7,000 words bring in significantly more traffic to websites than articles between 900-1,200 words. Your brand is seen as a thought-leader in this space if you have long-form content.
Snackable content
Content marketing's future is snackable. But what is it? This new content allows consumers to get a brief summary of information. Twitter, Instagram and Pinterest are all built around short pieces. These short pieces can be used by brands as a way to tell a story. Short content can also be used as a teaser, leading to more traditional content.
Personalized content
Marketers are using personalized content to make users more comfortable. Personalization has become a standard feature on websites such as Amazon and Netflix. But only about 33 percent of marketers are doing it right. The best companies use personal data to create customized content. This includes browsing histories, preferences and behavior. This way, you can tailor the content for each visitor and maximize its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
Are you a content marketer?
Absolutely! Any type of business can benefit from content marketing. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
What are the best ways to improve my content strategy?
By focusing on content and distribution, you can improve your content-marketing strategy. It is important to first identify your ideal customer. This will help you determine where they live online. Once you have this information, your content can be tailored to their tastes. You must also develop a distinctive voice and style that sets you apart from your competitors. The third step is to determine how to best distribute your content.
Do I need an agency to do Content Marketing?
No! No. There are many online tools that can help you create high quality content. Agencies tend to charge higher prices for their services.
What are the content strategies for different topics?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is essential because it helps you determine where to focus your efforts, what content type you should use and what messages you want to send.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
How many hours per semaine should I dedicate to content marketing
It all depends on what your situation is. Content marketing may not require you to spend much time. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Is Content Marketing Strategy right?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Is it necessary for my business to communicate a specific message? Or, do you want content that is universally appealing?
Do I want to focus on generating leads or converting visitors into buyers?
What product am I trying to promote?
Am I interested in reaching people outside of my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
How long will it take for content marketing to be started?
It all depends on your business size. Content marketing is often not feasible for small businesses. However, it can pay off big-time if you're willing to put in some time.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How can content marketing be started?
The most effective way for companies to reach potential clients and generate leads online is through content marketing. You can connect with potential clients by sharing useful information on your products and services.
Content marketing fosters trust among visitors, which in turn increases brand loyalty and results in higher sales conversions.
A blog is a great place to start. Blogs are user-friendly platforms that enable you to post new articles every day.
This allows people to come back often to read what you have written. For example, social media sites like Facebook or Twitter can be used to share relevant information and news with followers.
YouTube allows you create and upload videos. These videos are a great way to educate people about the topics that relate to your business.
Finally, you can create infographics using tools like Canva. Infographics can be used to visually represent data. They can be used to explain complex concepts and make it easier to absorb information.
Your chances of reaching new readers are greater if you post more often and consistently.